People in the limelight | Wang Zulan invested heavily in preparation for major reforms: Return to the dominant power!

 

"In the past, I flew three places in Shanghai a day. The boats and cars were tired and productive, but sitting in the office every day seemed to be unproductive." If you look at it shallowly, Wang Zulan once set a record of 2280 in a 4-hour live broadcast of goods. With a turnover of RMB 10,000 (8.9 million viewers), the productivity is extremely high. From a rational point of view, I returned to Wireless for more than two months and handed over 9 brand-new variety shows. At the same time, it brought Yu Anan, Eric Kwok, "Silly Girl" Chen Anying and others, so that the audience Zhou Wei no longer "Popular Classic 50 Years" Or an old-fashioned concert, is this not productivity?

Wang Zulan made his debut on the mainland variety show "Happy Camp" in 2012. In just 8 years, from the host and studio owner to the recent e-commerce business, it is no wonder that he planned to settle in Shanghai last year, then buy a home and buy a school for his daughter. "I have a manager and a production company in Beijing, an e-commerce company in Shanghai and Hangzhou, and I also have a company in Guangzhou. The pavement in the mainland is complete. The manager company has basically let go, but I am interested in doing business. The last two years of doing e-commerce have achieved results. It is an opportunity to make money other than an artist, and at the same time create job opportunities. It feels like a lasting future.” Zu Lan revealed that when Wang’s mother visited him in Shanghai last year, she took the initiative It was suggested that he move to the mainland, but with the call of the "Jiangmen" Zeng Zhiwei, Zu Lan had to drag his family back to Hong Kong.

Have money or not?

When it comes to Zeng Zhiwei, Zu Lan admits that he often disagrees with the other party, but everyone will talk about it. "I don't treat people well enough. I know the rules when I talk to big people, and I am easy to offend people. I look at the big picture together, and I will be careful in every battle, but I may not notice it. "Affected by the social movements in recent years, Hong Kong people’s perception of wireless is getting worse and worse. No wonder Zulan expected to be thankless before returning to work. Although there is no if, if the time to return to her natal family is pushed earlier, will the situation be the case? better? Zulan, who is a Christian emigration, said with a smile that God never gave him any guidance. Everything is "pat pat itching". He said: "No sooner or later, I didn't know e-commerce two years ago. And family can't. To change the general environment, you can only change yourself. To some extent, it is a foregone conclusion. So the first thing is unity and morale. It all takes time, and then the level of production."

The wave of reform takes the wave

In order to improve the production level, in addition to knowing people to make good use of, reform is also necessary. Zulan said: "Everyone compares time with me. I really have been sitting for two months, and the staff is so miserable. I will spend two months. After observing the integration, reform after the Olympics, and the next wave will be after the celebration of Taiwan." Compared with the development of the domestic television industry, there are billions of advertisements in a program at any time, and Hong Kong is undoubtedly lagging far behind. This is also the first resistance to reform. "In fact, it is really nothing compared to the mainland, because when you want to have resources, the advertising regulations are not relaxed, and in addition to the cyber bullying in recent years, the situation is that you don’t compare to me, but you want to make trouble for our programs. What do you want me to do? It’s only progress, but progress has to cost. Take music programs as an example. Mixing is money, band is money. It is necessary to improve editing, and buy a good computer. Ten and eight are also money. ."

Regain dominance?

Youtai’s music program "Chill Club" took two years to make a monument, and it has been appreciated by many in the industry. On the other hand, the 40-year-old "Chill Club" has become a laughing stock from time to time in recent years. What is your opinion as a senior? It’s a healthy competition. Don’t do it, I’ll invest resources to do it. Therefore, at this time, we should all return to the dominant position, and we should all do it well, not be too passive and be affected by others. Let’s do it first. I’ve been observing "Song of the Best" for two months. I want to change it. I want to make it enjoyable for the singers, audiences, and listeners. Because this is a music program, I should enjoy it. Just like you listen to "Love Preview" ", "I still love you without you" I think it’s enjoyable, but is it possible that the level of each music program is not too far away? So I have to change it."

[TW]

風頭人物｜王祖藍投放重金準備大改革：要攞返主導權！

「以前喺上海一日飛三個地方，舟車勞頓好有生產力咁，而家日日坐office，好似好無生產力咁。」如果膚淺一點來看，王祖藍曾在一場4小時的帶貨直播創下2280萬人民幣成交金額（觀看人次890萬），生產力是極高。如果理性一點來看，回歸無綫兩個多月，交出9個全新的綜藝節目，同時帶來余安安、 Eric Kwok、「傻姑」陳安瑩等人，令觀眾周未不再《流行經典50年》或陳年演唱會，這又何嘗不是生產力呢?

王祖藍2012年首次亮相內地綜藝節目《快樂大本營》，短短8年，由主持、工作室老闆到近年掘起的電商，難怪去年有定居上海的打算，繼而置業、為女兒搵學校。「我有經理人同製作公司喺北京，有電商喺上海同杭州，另外廣州亦都有公司，喺內地鋪墊已經好完整。經理人公司基本上已經放手，但對做生意好有興趣，加上呢兩年做電商都有啲成績，係做藝人以外能夠賺錢嘅機會，同時又可以創造工作機會，感覺上比有一個持久嘅將來。」祖藍透露去年王媽媽到上海探望他時，主動提議他移居內地，但隨著「獎門人」曾志偉的召喚，祖藍唯有拖家帶口返港。

有錢唔賺?

談及曾志偉，祖藍坦言與對方經常意見不一，但大家都會攤晒出嚟講。「我待人處事唔夠佢好，佢同大人物傾嘢時好識規矩，而我係好易得罪人。同埋佢睇宏觀，每場仗點打都會諗得好仔細，而我未必留意到。」受近年的社會運動影響，港人對無綫觀感每下愈況，難怪祖藍返新工前已預料到吃力不討好，雖然沒有如果，但假如將返娘家時間再推早一點，情況會否好一點？身為基督徙的祖藍笑言神從來沒有向他作出指引，一切皆是「pat pat癢」，他說：「無遲無早，早兩年我都未識電商啦。而家唔能夠改變大環境，只可以改變自己，出面係點某程度上已成定局，所以第一件事係團結、士氣同待遇，呢啲都係需要時間，再嚟就係製作水平。」

改革浪接浪

要提升製作水平，除了知人善用，改革亦是必須的，祖藍說:「大家比啲時間我，我真係坐咗兩個月，迫得啲員工好慘。我將呢兩個月嘅觀察整合之後，奧運之後改革，而再下一波會係台慶之後。」比起國內的電視行業發展，一個節目隨時有十億廣告，香港無疑落後很多，這亦是改革的阻力一。「其實真係無得同內地比，因為想有資源時，廣告條例又唔放寬，再加上近年一啲網絡欺淩，情況就係你唔比廣告我，但又要鬧我啲節目唔好睇，咁想我點做？唯有係進步，但進步都要成本，以音樂節目為例，mixing係錢、band係錢，要改善剪接，買部好啲嘅電腦，十台八台又係錢。」

重奪主導權?

友台的音樂節目《Chill Club》用兩年時間做出口碑，獲不少行內人士讚賞，反觀有40年歷史的《勁歌金曲》近年不時成為笑柄，身為高層又有何看法?「呢個係良性競爭，你唔做我咪去做囉，我仲要投放資源去做。所以呢個時候我哋都應該攞返主導權，自己都要做返好，唔好太被動，被人話先做。呢兩個月觀察咗《勁歌》我都想改，想做到歌手、觀眾、聽眾都好享受，因為呢個係個音樂節目，係好應該去享受。正如你聽《戀愛預告》、《沒有你還是愛你》覺得係享受，但可唔可以每個音樂節目水平都唔好差太遠呢？咁所以要改。」